TikTok KPIs & Analytics You Should Follow

If you’re reading this, then you probably already know what TikTok is about and you only want information on TikTok KPIs and analytics. We won’t bore you with the details on how poppin’ it is; let’s jump right in!

TikTok has some pretty basic, easy-to-read analytics when it comes down to it; let us organize it for you.

TikTok Analytics:

Overview
- Video Views – [last] 7 days or 28 days
- Followers – [last] 7 days or 28 days
- Profile Views – [last] 7 days or 28 days
Content
- Video Posts – shows last 7 days worth of posts along with a +/- comparison to the previous 7 days
  - Videos [the post itself] – by clicking on the three horizontal dots, the bottom left icon displays “Analytics” that further breakdown the video post’s performance:
    - Likes
    - Comments
    - Shares – videos can be shared to just about any app with incredible ease… you can even “Save video”
    - Play Time
    - Total Views
    - Average Watch Time
    - Traffic Source Types
    - Audience Territories
- Trending Videos – shows top 9 trending posts from the last 7 days
Followers
- Followers – shows last 7 days worth of posts along with a +/- comparison to the previous 7 days
- Gender – Female vs. Male %
- Top Territories – shows the top five host countries for the followers

Tracking TikTok KPIs

Now that all the analytics are out on the table, what’s their significance and how can you use the data to improve?

Top 3 Underrated TikTok KPIs

First, it’s very important to recognize if you’re both reaching and attracting your target demographic audience. To track down who’s actually consuming your video content, you will want to take a peek under the “Followers” tab in Analytics. Here you can check the gender of your audience and where they’re watching your videos from. Tweak your next videos accordingly to adjust to who you’re actually trying to appeal to, as opposed to the masses. Here’s an inside look through the TikTok app itself:

TikTik Gender Analytics Pie Chart Graphic

Next, you will want to take a look at your trending videos under the “Content” tab in Analytics. This is where you really need to hunker down to analyze your own work and see you’re doing right… and wrong. Was it the trending hashtag? The extra emoji you put in the description for shits and gigs? etc.

You will want to click the “More” icon/the three horizontal dots (…) to see the full video details. Click on the lower-left icon for analytics:

Here you can see what videos are frequently being shared the most. Sharing is caring, so certainly recreating some of the same magic from your previous videos and putting it into your upcoming ones will have better results. We’ve also noticed comments and duets may either need to be monitored or turned off, consequently, because there’s still a lot of spam out and about.

Lastly, you will want to look at how people are reacting to your video. Are they watching it all the way through, or better yet, rewatching it? If you have a 10-second video and the “Average Watch Time” is 15 seconds, you know people are interested enough to watch the video all the way through. On the contrary, if the video length was 30 seconds and the average watch time was 15 seconds, you could assume the video’s content was uninteresting and people swiped on by.

We hope some of these tips will help guide you when creating video content for TikTok!

Organize Technology Pro Tip

You can see how other TikTok users are performing with Pentos, an analytical software program that originated in France. You can track up to 3 different accounts for free. Here’s an inside look at @garyvee’s TikTok analytics using Pentos’ available tools:

There are many other KPIs and analytics to follow for TikTok once you dive into paying for ads. This article is really just the tip of the iceberg to help get your creative juices flowing because it really is a fun app and can help you achieve marketing goals. If you want to know all of the ins-and-outs of advertising on TikTok, these two links will help get you started: